أُوْلَـٰٓئِكَ ٱلَّذِينَ ٱشۡتَرَوُاْ ٱلضَّلَٰلَةَ بِٱلۡهُدَىٰ فَمَا رَبِحَت تِّجَٰرَتُهُمۡ وَمَا كَانُواْ مُهۡتَدِينَ
Those are they that have bought error at the price of guidance, and their commerce has not profited them, and they are not right-guided
Author: A. J. Arberry